Search

Advanced filters
1 - 15 of 15 items

Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Quality dan Brand Trust pada Produk Erigo Indonesia

DOI : 10.58344/jmi.v2i2.171
Yunus Tulus Saut Maruhal Togatorop , Sri Vandayuli Riorini , Joshua Novan Rafael
330-336
Abstract : 704
PDF : 656

Pengaruh Brand Image dan Customer Perceived Value Terhadap Brand Loyalty yang Dimediasi oleh Customer Satisfaction

DOI : 10.58344/jmi.v2i2.165
Alma Nabilah Saninaya , Sri Vandayuli Riorini , Siti Marcellina
407-417
Abstract : 868
PDF : 748

Pengaruh Service Quality, Price, dan Environment Terhadap Customer Satisfaction pada Fast Food Restaurant

DOI : 10.58344/jmi.v2i2.167
Siti Marcellina , Sri Vandayuli Riorini , Alma Nabilah Saninaya
307-319
Abstract : 710
PDF : 644

The Effect of Celebrity Endorser on Purchase Intention of Cosmetic Product Among Millennial Generation Consumers

DOI : 10.58344/jmi.v2i2.170
Joshua Novan Rafael , Sri Vandayuli Riorini , Yunus Tulus Saut Maruhal Togatorop
402-406
Abstract : 574
PDF : 575

Pengaruh Motivation, Opportunity, dan Ability Terhadap Sustainable Apperal Purchase Intention pada Industri Fashion di DKI Jakarta

DOI : 10.58344/jmi.v2i2.176
Vera Safitri , Sri Vandayuli Riorini , Reno Aditya Yusuf
391-401
Abstract : 578
PDF : 585

Pengaruh Product Innovation Capability, Market Intelligence Capability, Price Capability Terhadap Startup International Performance dengan Competitive Advantage sebagai Mediator pada Startup di DKI Jakarta

DOI : 10.58344/jmi.v2i2.173
Destiana Paramita , Sri Vandayuli Riorini , Marcelina Khodijah
255-267
Abstract : 547
PDF : 562

Pengaruh Sosial Media Marketing dimediasi Kepuasan dan Keterlibatan Pelanggan terhadap Loyalitas Merek Mobil Honda digading Serpong

DOI : 10.58344/jmi.v2i2.172
Pascalis Nicholas Aldo , Sri Vandayuli Riorini , Ilyas Fitrawan Putro
383-390
Abstract : 825
PDF : 727

Pengaruh Digital Marketing, Brand Image dan Brand Trust terhadap Purchase Intention Smartphone Apple

DOI : 10.58344/jmi.v1i4.125
Ilyas Fitrawan Putro , Sri Vandayuli Riorini , Pascalis Nicolas Aldo
1221-1229
Abstract : 1464
PDF : 1407 HTML : 227

Pengaruh Regional Agri-Food Product, Quality Management Pratices, Enviromental Management Pratices, Corporate Social Responsibility terhadap Financial Perfomance of Restaurant

DOI : 10.58344/jmi.v2i2.175
Marcelina Khodijah , Sri Vandayuli Riorini , Destiana Paramita
369-382
Abstract : 320
PDF : 391

Pengaruh Brand Experiences dan Relational Benefits terhadap Loyalty pada Industri Fast Food di Indonesia

DOI : 10.58344/jmi.v2i5.224
Edward Winata , Sri Vandayuli Riorini
Abstract : 308
PDF : 402

Pengaruh Perceived Ease of Use, Perceived Usefulness, Trust, Mobility, Customization, Customer Involvement terhadap Behavioral Intention pada E-Commerce di Masa Pandemi Covid-19

DOI : 10.58344/jmi.v1i4.127
Tri Merdiana Koswara , Sri Vandayuli Riorini , Fahmi Yola Pangestu
1230-1242
Abstract : 1006
PDF : 879 HTML : 77

Influence of the Boy Band BTS As Brand Ambassadors To Purchase Intention Mediated by Tokopedia 's Brand Image and Brand Awareness in Indonesia

DOI : 10.58344/jmi.v2i12.968
Silvi Dian Saputri , Sri Vandayuli Riorini , Lintang Badzlina Nabila
3618-3631
Abstract : 546
PDF : 564 HTML : 2374

Pengaruh Empathy, Reliability, Assurance, Responsiveness, dan Tangibles terhadap Customer Satisfaction yang di moderatori oleh Overall Service Quality Pada Layanan Logistik di Pelabuhan Tanjung Priuk Jakarta Utara

DOI : 10.58344/jmi.v2i2.174
Fahmi Yola Pangestu , Sri Vandayuli Riorini , Tri Merdiana Koswara
356-368
Abstract : 801
PDF : 705

THE EFFECT OF CUSTOMER LOYALTY IN THE COFFEE SHOP INDUSTRY

DOI : 10.58344/jmi.v2i5.223
Lintang Badzlina Nabila , Sri Vandayuli Riorini
Abstract : 993
PDF : 893

Pengaruh Product Price, Product Range, Product Availability, and Product Quality Terhadap Switching Brand Pada Pengguna Iphone

DOI : 10.58344/jmi.v1i4.128
Reno Aditya Yusuf , Sri Vandayuli Riorini , Vera Safitri
1243-1253
Abstract : 559
PDF : 345 HTML : 167
1 - 15 of 15 items