Model Inovasi Sosial Berbasis Ekonomi Sirkular di Kawasan Urban: Studi Kasus Program Pusaka Rawajaya PT Pertamina Patra Niaga AFT Halim Perdanakusuma
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Urbanisasi yang semakin meningkat telah menimbulkan berbagai tantangan terhadap ketahanan pangan, pengelolaan lingkungan, dan kesenjangan sosial ekonomi, khususnya pada kawasan perkotaan padat penduduk. Pendekatan ekonomi sirkular menjadi salah satu strategi inovatif yang mampu mengintegrasikan aspek lingkungan, ekonomi, dan sosial melalui pemanfaatan kembali sumber daya serta penciptaan nilai tambah bagi masyarakat. Penelitian ini bertujuan untuk menganalisis penerapan model inovasi sosial berbasis ekonomi sirkular dalam Program Pusaka Rawajaya yang diinisiasi oleh PT Pertamina Patra Niaga AFT Halim Perdanakusuma serta kontribusinya terhadap ketahanan pangan dan pemberdayaan kelompok rentan di kawasan urban. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus deskriptif. Data diperoleh melalui dokumentasi program, laporan capaian kegiatan, pemetaan sosial wilayah, serta studi literatur yang dianalisis secara tematik berdasarkan alur sirkulasi material dan nilai ekonomi antarprogram. Hasil penelitian menunjukkan bahwa Program Pusaka Rawajaya berhasil membangun ekosistem ekonomi sirkular melalui integrasi empat subprogram, yaitu Pusaka Tani, Pusaka Dara, Pusaka Rasa, dan Pusaka Senja. Program ini mampu mengubah lahan kritis seluas 650 m² menjadi sentra ketahanan pangan, mengelola 50 kg sampah rumah tangga per bulan, menyediakan akses pangan murah bagi 912 masyarakat pra-sejahtera, serta meningkatkan pendapatan kelompok rentan. Penelitian ini menyimpulkan bahwa model ekonomi sirkular berbasis komunitas dapat menjadi pendekatan strategis dalam menciptakan keberlanjutan lingkungan, penguatan ekonomi lokal, dan inklusi sosial di kawasan perkotaan.
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