The Effect of Altruism, Moral Obligation on Purchase Intention through e-WOM, on Halal Skincare Products
The development of marketing communication through technology and the internet has progressed, triggered by technology and the availability of various marketing communication tools. Digital marketing expands the reach of marketing communications, increasing effectiveness with segmentation and personalization for a larger audience. The type of research used in this study is a hypothesis test because there are several hypotheses that will be proposed and tested. The hypothesis testing in this study is a causal hypothesis. The first analysis conducted by the researcher was a descriptive statistical analysis. This analysis is to describe or describe data. The descriptive statistics used are mean and standard deviation.
Afifa, F. Z., & Ambarwati, R. (2024). ANALISIS BEAUTY VLOGGER, PRODUK HALAL DAN CITRA MEREK TERHADAP MINAT BELI KOSMETIK MUSLIMAH DI INDONESIA. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(1), 2077–2094.
Astaguna, N. A., Musodiq, M. D., & Arafah, W. (2023). Pengaruh Halal Brand Image terhadap Purchase Intention dalam Industri Restoran Waralaba di Indonesia. Jurnal Pendidikan Tambusai, 7(3), 30105–30109.
Babi? Rosario, A., De Valck, K., & Sotgiu, F. (2020). Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation. Journal of the Academy of Marketing Science, 48(3), 422–448.
Hargiyarto, I. M., & Witono, B. (2024). Pengaruh Pengetahuan Pajak, Kesadaran Wajib Pajak, Sanksi Pajak, Tarif Pajak dan Kewajiban Moral terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor pada Samsat Kabupaten Tegal. Reslaj: Religion Education Social Laa Roiba Journal, 6(3), 2407–2424.
Ismagilova, E., Rana, N. P., Slade, E. L., & Dwivedi, Y. K. (2021). A meta-analysis of the factors affecting eWOM providing behaviour. European Journal of Marketing, 55(4), 1067–1102.
Kanje, P., Charles, G., Tumsifu, E., Mossberg, L., & Andersson, T. (2020). Customer engagement and eWOM in tourism. Journal of Hospitality and Tourism Insights, 3(3), 273–289.
Khairunnisa, C. M. (2022). Pemasaran Digital sebagai Strategi Pemasaran: Conceptual Paper. JAMIN: Jurnal Aplikasi Manajemen Dan Inovasi Bisnis, 5(1), 98–102.
Mazaya, A., Jenny, F. R., Fadilla, A., & Priliyanti, S. (2024). Peran Resiliensi Terhadap Tingkat Altruisme Korban Bullying di Pondok Pesantren di Pulau Jawa. Journal of Psychology Students, 3(1), 21–30.
Rahmadani, S., & Hardianti, P. R. (2024). Perspective Taking dengan Altruisme pada Siswa SMA X Kota Padang. Psyche 165 Journal, 121–126.
Shah, S. A. A., Sukmana, R., Fianto, B. A., Ahmad, M. A., Usman, I. U., & Mallah, W. A. (2020). Effects of Halal social media and customer engagement on brand satisfaction of Muslim customer: Exploring the moderation of religiosity. Journal of Islamic Marketing, 11(6), 1671–1689.
Siregar, H. (2022). Analisis Pemanfaatan Media Sosial Sebagai Sarana Sosialisasi Pancasila.
Villamil, S., Hernández, C., & Tarazona, G. (2020). An overview of internet of things. Telkomnika (Telecommunication Computing Electronics and Control), 18(5), 2320–2327.
Widhyatmika, I. M. G., Werastuti, D. N. S., & Sujana, E. (2023). Pengaruh Sikap, Norma, Persepsi Kontrol Perilaku, Kewajiban Moral, Dan Religiusitas Terhadap Intensi Whistleblowing. JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha, 14(03), 691–702.
Antonius, F., Satyawardhana, D., & Pitang, S. P. (2024). The Meaning of Love According to Victor Frankl Against Nil-Hedonism: Altruism Towards Happiness in Social Life. 7, 135–151.
Azzahrah, F., Suhardini, A. D., Ghazal, S. Al, Education, P., Islam, A., Tarbiyah, F., & Bandung, U. I. (n.d.). Analysis of the Application of Amaliyah Thoriqoh Alawiyah in the Development of Islamic Morality of Students at the Darussurur Cimahi Islamic Boarding School. 461–468.
Chae, M. J., Kim, Y., & Roh, T. (2024). Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation. Journal of Retailing and Consumer Services, 79(February), 103824. https://doi.org/10.1016/j.jretconser.2024.103824
Damayanti, A., Arifin, R., & Rahmawati. (2023). Vol. 12. ISSN No. 01 : 2302-7061. Research, Journal of Study Program, Faculty Management, Unisma Management, Business, 12(01), 510–518.
Erkan, I. (2018). The Influence of Electronic Word of Mouth in Social Media on Consumers’ Purchase Intentions. Computers in Human Behavior, 61(1), 47–55.
Farzin, M., & Fattahi, M. (2018). eWOM through social networking sites and impact on purchase intention and brand image in Iran. Journal of Advances in Management Research, 15(2), 161–183. https://doi.org/10.1108/JAMR-05-2017-0062
Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B., & de Colle, S. (2010). Stakeholder theory: The state of the art. Stakeholder Theory: The State of the Art, 1–343. https://doi.org/10.1017/CBO9780511815768
Homans, G. C. (1958). Social Behavior as Exchange. American Journal of Sociology, 63(6), 597–606. https://doi.org/10.1086/222355
Scientific, J., & Education, W. (2024). 3 1,2,3. 10(April), 772–786.
James W, Elston D, T. J. et al. (20 C.E.). ??No Title No Title No Title. Andrew’s Disease of the Skin Clinical Dermatology.
Lestari, L. A., Apriani, Y., Asnaini, A., & Kustin, K. (2021). The Effect of Price, Promotion, Product, and Halal Label on the Decision to Buy Frozen Food (Study in Bengkulu City). J-Alif: Journal of Research on Sharia Economic Law and Islamic Culture. https://doi.org/10.35329/jalif.v6i1.2135
Muliawanti, L., Masrini, N. L., & Pambuko, Z. B. (2024). Borobudur Tourists ’ Electronic Word of Mouth?: The Impact of Memorable Tourism Experiences. 05005.
Nur, A. (2020). The Use of Social Media and Social Cultural Changes in Society.
Nuriah, Y., Roslan, M., Noor, M., Indraprasta, U., Pascasarjana, S., Indraprasta, U., & Malaya, U. (2023). Indonesian Journal of Islamic Religious Education ( INJIRE ) Membangun karakter unggul?: urgensi pengajaran Akhlak dalam Pendidikan Agama Islam. 1(2).
Ogiemwonyi, O., & Jan, M. T. (2023). The correlative influence of consumer ethical beliefs, environmental ethics, and moral obligation on green consumption behavior. Resources, Conservation and Recycling Advances, 19(July), 200171. https://doi.org/10.1016/j.rcradv.2023.200171
Customer, K. (2022). THE EFFECT OF HALAL LABELING AND BRAND IMAGE ON CUSTOMER TRUST (a study on Consumer CV. Lemona Cake & Bakery Outlet Padayungan Tasikmalaya). 4, 110–118.
Purwantini, L. (n.d.). THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND ALTRUISTIC BEHAVIOR AMONG STUDENTS OF ISLAMIC UNIVERSITY " 45 " BEKASI EMOTIONAL INTELLIGENCE RELATIONSHIP AND ALTRUISTIC BEHAVIOR AMONG STUDENTS OF ISLAMIC " 4 5 " UNIVERSITY BEKASI. 0–7.
Rahmawati, A. Y. (2020). The application of the Information Adaptation Model (IAM) to measure the influence of electronic word-of-mouth (EWOM) on Nike shoe purchase intentions on TikTok social media. 8(July), 1–23. https://doi.org/10.33087/ekonomis.v8i1.1296
Ramadhan, M. R. (2023). Learning the Interest in Buying Special Shampoo for Hijab Hair: The Role of Religiosity. Journal of Economics and Business Innovation, Vol. 3(No. 1), 37–44.
Roring, E. Y., Worang, F. G., & Rumokoy, L. J. (2024). Indonesian Journal of Economics, Management, and Accounting The Influence Of Product Availability, Perceived Quality, And Brand Image On Customer Purchase Intention Pharmacy Products ( Study At Guardian Manado ). 1(3), 160–174.
Rosmayanti, M., & Ratnasari, I. (2024). The Effect of Electronic Word Of Mouth ( E-WOM ) on Social Media TikTok to Brand Trust and Its Impact on Buying Interest in Mixue Brand Ice Cream Products ( Survey on State University Students in West Java ). 3(1), 81–88.
Schaab, J. D. (2023). Moral Obligation: Relational or Second-Personal? Ergo an Open Access Journal of Philosophy, 9(0), 1322–1355. https://doi.org/10.3998/ergo.2917
Sugiarto. (2016). ??No Title No Title No Title. 4(1), 1–23.
Sussman, S., & Siegal, W. (2003). Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption. Information Systems Research, 14, 47–65. https://doi.org/10.1287/isre.14.1.47.14767
Sutriani, R., Mutia, A., & Sudharyati, N. (2024). The Influence of Halal Labels, Halal Awareness and Brand Image on the Purchase Decision of Wardah Cosmetic Products on Generation Z Muslim Women in Jambi City. Maslahah: Journal of Sharia Management and Economics, 2(2), 145–160.
Open, U., & New, P. (2024). Promotion: The Utilization of Social Media and E-Wom Communication on Interest in Becoming a Student (Survey on Followers of UT Pangkalpinang Facebook Account) Types and Sources of Data. 06(03), 15609–15621.
Usman. (2017). Multicultural-Based Islamic Religious Education; Review of Islamic Religious Education Curriculum Development. Madanisa, 7(1), 241–261.
Zia, A. (2023). Influencer Marketing Dynamics?: Investigating Purchase Intentions, Perceived Influencer Characteristics, and Consumer Behavior. Empirical Economics Letters, 22(2), 31–44.
Zulfa, N., Millah, N. N., Nuratin, N., & Novitasari, K. (2023). The concept of mashed sharia in the practice of TikTok marketing strategy with the foundation of Islamic business ethics. AB-JOIEC: Al-Bahjah Journal of Islamic Economics, 1(2), 79–94. https://doi.org/10.61553/abjoiec.v1i2.64
Copyright (c) 2024 Nareswari Paramesti, Kurniawati Kurniawati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
