THE INFLUENCE OF
EXPOSURE TO @VINA
MULIANA'S TIKTOK CONTENT ON THE LEVEL OF JOB SEARCHING KNOWLEDGE IN FINAL LEVEL STUDENTS OF SATYA WACANA CHRISTIAN
UNIVERSITY
Wacana Christian University
Email: [email protected]
|
Abstract |
|
Social
media is an easy tool in this modern era where individuals and groups can
quickly get information through pictures and videos containing the latest
news or information regarding disasters, politics, education or work.
Internet media is a medium that all levels of society can reach. With the
internet, people can easily access what they want to know. Of the many social
media that are frequently used, TikTok is one of the social networks and
video platforms with the most fans from 2016 until now. TikTok is an
application with many exciting features that interest people in watching
every video displayed. In this journal, the author discusses the influence of
exposure to @Vina Muliana's TikTok content where this research aims to
determine the effect of exposure to @Vina Muliana's TikTok content on the
level of job search knowledge among final-year students at Satya Wacana
Christian University. Method: This research uses quantitative research. The
sampling technique in this research used purposive sampling technique. Based
on the research results, there is a strong influence between exposure to
TikTok content and the level of job search knowledge among final students at
Satya Wacana Christian University, with a figure of 0.714 or 0.714%. From all
the results, @ Vina Muliana's TikTok content greatly influences job search
knowledge among final-year students at Satya Wacana Christian University. Keywords: Influence, Content, TikTok. |
The
development of technology in everyday life first began from easy processes in
everyday life up to the level of satisfaction man from personality and formed
social, the magnitude of development increasing era fast bring Lots impact on
life public so that every individual interested For utilize and use at each technological
development with various benefits that can be obtained easily such as
information communication, education and entertainment. Communication is
understood as the introduction and reception message that ranges from three
people or more until the intended message can be
understandable (Mulyana, 2023).
Social media moment:
This is very easy to access. Social media makes exchanging information through
video images and idea sharing easier for individuals or groups. Internet
interaction and use of the internet are prevalent among people. Hence, society is elementary to get information and
communication (Habibi, 2018). Social media become one
of the most needed alternatives by society (Kusumawardani & Hanggoro,
2018). With the breadth of information and available knowledge found on social media, social
media users are also free to look for information on their needs. The internet
can be accessible to all of society, and it does not limit Whom you can use; many teenagers seek and find it. Most teenagers use
the internet to search for their identity, know who they are, and
want to become what they are (Kosasih, 2019).
TikTok is social access with
Chinese video social
media introduced in
September 2016. TikTok has become a popular application that is downloaded
and used (Ferira, 2022). TikTok has surpassed
other trending social media platforms: YouTube, WhatsApp, Facebook, Messenger, and Instagram.
This TikTok media Is famous among children, young and adolescents
(dwi Wijaya, 2020). TikTok is an
application with many features, and every user
can make and share videos of
short duration.
���������
Figure
1 shows the most frequently used social media.
Unemployment is always the main problem
everyone faces (Rianda, 2020). A large number of unemployed is defined as a result of a
lack of proper education, fear, and worry, which triggers the emergence of no
belief in yourself (Yunita & Amini, 2014). Generally, people feel inferior to the background behind
them and need help Socializing in the career world. Building relationships with
people is complex, and working with teams and adapting to self and
technological developments is challenging. Students can be seen commenting on
Content TikTok @Vina Muliana. Several
students need clarification about their positions and where they will work. Lots of
organizational experience during college but still need to get a job, do not
have confidence because they graduated from a little-known campus and never
joined any organization in college and need clarification about finding a job,
which can be applied to positions different from majors. According to Sadono
Sukirno (1994), unemployment is when someone in the workforce is interested in
looking for work. However, the person still needs to find a job. Unemployment
is triggered by the ability of someone who wants to work but is not suited to
their field.
(Purnasari & Prasetyo, 2022) , Problems regarding looking for work or in the world of
work need to be socialized in the final student environment. A person's
achievement is a process after completing education. Development of somebody is
progress or to position someone who owns during Work (Lilawati, 2020). Knowledge from looking for work is a provision For
preparing moments in this world of Work (Nastiti et al., 2021). Starting with the initial stage of applying for a job
correctly, a person looking for work can face situations in the prospective
workplace and be able to apply ideas to overcome problems encountered in the
world of work. Importance: Before plunging into the world of work or career,
you must master and understand the world of work, create a CV and interview
guidelines and work in a team or company where you are placed. Students'
knowledge of their work is only seen at one point. Namely, the major in which
you study. Where there are only a few alternatives in choosing a job, level
students tend not to be confident about getting a job, and this is because
students lack information about jobs in their field or major, their interests
and competencies when they graduate and will Work Where (Jatmika & Linda, 2017). There are also frequent problems found in students, as they
need clarification in planning their careers. A career is defined as a person's
incompetence in determining work and, ultimately, delays their careers.
Figure 2 Student comments
Figure 3 Student comments
Vina Muliana is a TikTok content creator and an employee at BUMN. Vina Muliana first started her journey on TikTok. She was motivated when she saw
many people sharing videos on TikTok who
had difficulties starting activities during the enhancement of COVID-19.
The increase in COVID-19 has triggered most people to carry out all work-from-home
activities such as online learning, work
and other activities that must be carried out online. After the New Normal system and the vaccine were inaugurated, schools and other offline activities were carried out. The impact
of the COVID-19 pandemic has made it difficult for some people to socialize
with people around them, such as organizations, causing a loss of
self-confidence., more closure, confusion in looking for work, and even job loss. Such cases can occur because they are
used to doing school, working online and other activities alone; some people
find it difficult to express themselves when
they have to work together with other people, and all activities and activities
are carried out offline or face to face. Then
Vina Muliana started creating Content regarding tips for applying for jobs,
making CVs and the process of applying for jobs, and uploading content packaged very interestingly and easy to understand; unexpectedly,
the Content is in great demand by people on
TikTok, with a lot of audience interest in its
Content about the world of work. Vina Muliana started making Content and
others; yes provides Public Speaking Tips and
often also answers comments on netizens who
are having difficulties and need clarification about job prospects according
to their major, as well as providing information regarding companies opening job vacancies. At
the 2021 TikTok Awards Indonesia,
Vina Muliana won the Best Of Learning and Deductions category. Education is defined as all matters, or phenomena,
regarding the occurrence of a change in a behavioural process outlook, teaching
and training.
According to McLuhan,
the influence of the media on society is very large. Media Covers all action in
public (Musfialdy et al., 2020). Changing public behaviour individually and in
groups due to developments in communication media technology is one piece of
evidence development theory existing media effects until This (Ihsani & Febriyanti, 2021). The Hypodermic Needle Theory is a
delivery process. According to the mass media, one direction has influence in a
way that is direct, fast, and more right at the audience. This theory is often
called the decay theory because the needle theory states that neither message
nor information can be directed by will communication. Hypodermic, or
what is usually called decay theory, predicts very, very general effects of
mass communication on all audiences. As for assumptions from theory, this is
what I said: that mass media appropriately, not slowly, has a significant
influence on audiences; mass media can also be understood to be superior and
exciting. The public is defined as a collection of the same community, active
because whatever the media publishes is mandatorily acquired and becomes
culture-new in life.
Media plays a
significant role in someone�s moment to choose Content, a person�s freedom to
choose how they will be most satisfied and able to benefit from a medium; there
is an effect back to the media yourself, how? Somebody determines the suitable media as needed himself.
The can-see Content in the account TikTok @Vina Muliana also contains
Content that can fulfil a person�s needs in seeking information and knowledge.
From followers and comments on the
videos, he has seen considerable netizen
confusion and curiosity about knowledge that can influence him so that he is
encouraged to achieve his goals. Contents from account Vina Muliana�s TikTok
also received an award at the 2021 RCTI TikTok Awards on Content
that is interesting and valuable on TikTok.
To find out if this affects the level of knowledge of Student-related Content TikTok
@ Vina Muliana.
In this research,
researchers chose UKSW students. UKSW is a university located in the Salatiga Semarang district.
Student is race Intellectually; students must have maturity-related optimal
careers because when students graduate, They can dodge from choice work and
consider and predict work later that will be processed in their career in a
long time. _ A warrior middle go through career. During education, I want to know that The student body is vast, and students also need
Information education in the world of work, like humans in general need
Knowledge and Information on careers. Especially for students, at the end,
think about where and how you will work and get a job, as well as tips for
making a CV and interviewing to meet student goals.
Researchers chose final-year
students from Satya Wacana Christian University (Modouw & Nugroho, 2021). Because of the information shared from the contents, TikTok @Vina Muliana will be needed to
improve the quality of work so that employment needs can be met later.
Researchers want to see whether there is an influence between exposure to TikTok @Vina Muliana�s educational
Content regarding the world of work and the level of knowledge of final-year
students at Satya Wacana Christian University. So from That, the writer wants
to research related Influence Content Educational TikTok @Vina Muliana about the World of Work among Final Year
Students at Satya Wacana Christian University.
According to the discussion on so
objective from the study, This is Know Influence
Exposure Content TikTok @Vina Muliana
Regarding Knowledge Level Look for Work for Final Year Students at Satya
Wacana Christian University. There are practical
benefits of providing education related to the world of work for SWCU
final-year students on the @Vina Muliana TikTok
account and being able to provide information for final-year students at
Satya Wacana Christian University in the Content. TikTok @Vina Maulana .
The method used in this research is
Quantitative. The quantitative approach is an approach because it is carried
out by generating research data using static calculations. Approach
quantitative in test variables As for in research, i.e. variable X Content TikTok
and Y Knowledge Level. Then, the relationship between the research object
and the variables listed is sought. Reliability and validation are mandatory
provisions, among other things, to be fulfilled with the use approach. This
caused all elements used _ to become decider research level. Sugiyono
(2018:13) states that quantitative research is procedure study-based,
including knowledge or concrete data. Statistics of this research are that the
values will be calculated to formulate data for test calculations related to
the problems encountered _ Then, a problem, among others, will be used to
describe, explain, and draw conclusions. The sampling technique used is
Puposive Sampling. In the determination size sample, the researcher used the
formula Sovlin, which obtained results from many samples totalling 286 people.
The number of respondents was
final year students at Satya Wacana Christian University, among others _ who
participated in research with a total of 286 respondents. Variable exposure
content in study This includes the length of time exposed to Content and
sources of information, the length of time exposed to Content is a person's
length of time accessing media, mainly To get information about work.
Table 1 Length of Exposure to Content
|
Exposure
Time (per day) Frequency % |
|
Less than 10 minutes 226 79 % 8 minutes 13 4.5 % 6 minutes 23 8 % 4 minutes 24 8.5 % |
|
Total 286 100 % |
Source: data processed
The research results in the table
above show that the maximum media exposure time is less than 10 minutes. The
number of respondents who accessed it in less than 10 minutes was 226 people,
or 79%. This study also showed that 24 people had the least access to TikTok
content to get information about work. So, the results of this study indicate
that most respondents are active in accessing TikTok.
Validity
test
At stage
First moment, explain statistics among others obtained in the study For
carrying out Validity and Reliability tests on data units from the research.
Count results from distributed statements. Instrument validity analysis is used
to search the height precision and thoroughness moment do measurement with its
function
Table 2 Validity Test Variable X
|
Variable |
Statement |
Account |
Table |
Information |
|
� TikTok Content Exposure (X) |
PX1 |
0.500 |
0.361 |
Valid |
|
PX2 |
0.891 |
|||
|
PX3 |
0.880 |
|||
|
PX4 |
0.810 |
|||
|
PX5 |
0.824 |
|||
|
PX6 |
0.890 |
|||
|
PX7 |
0.936 |
|||
|
PX8 |
0.876 |
|||
|
PX9 |
0.893 |
|||
|
PX10 |
0.459 |
|||
|
PX11 |
0.396 |
|||
|
PX12 |
0.369 |
Source: processed
Based on the Validity test results
on 12 statement items in the results questionnaire Influence Exposure Content, TikTok
is known to mark Rcount more big
from Rtable, with results Rcount
more big of 0.361, then can conclude all the data declared valid.
Table
3 Validity Test Y variable
|
Variable |
Statement |
Account |
Table |
Information |
|
Knowledge Level (Y) |
PY
1 |
0.856 |
0.361 |
Valid |
|
PY2 |
0.899 |
|||
|
PY3 |
0.825 |
|||
|
PY4 |
0.836 |
|||
|
PY5 |
0.862 |
|||
|
PY6 |
0.937 |
source:
processed
Based on the validity test on variable
Y using 6 statement items in the questionnaire calculation, it is known that
the calculated R-value is more significant than the R table. with Rcount >
Rtable. Together, the amount Rcount exceeds large 0.361. So, all the data
obtained is declared valid.
Reliability
Test
Reliability test applied: To see if
research data is reliable or can be used in testing, look for a reliability
details statement using Cronbach's Alpha Technique. Reliability test results in order one by one variable Can seen in
the table as follows:
Table 4 Reliability Test for
Variable
|
Variable |
Cronbach's Alpha |
Table |
Information |
|
|
1 |
TikTok Content Exposure (X1) |
0.929 |
0.361 |
Reliable |
|
2 |
Knowledge Level (Y) |
0.931 |
Reliable |
source: processed
According to the results of tests
obtained above, then taken invention processing, there is research data spelt
out reliable Between the TikTok content variables and the level of
knowledge, this finding is proven based on the values in the table above.
Reliable.
Normality
test
The normality test is rare and must
determine whether the data obtained is classified as normal, regular, or
abnormal. Data that is usually or almost customarily distributed is a good
regression model. Using the Kolmogorov-Smirnov Test is used to test
normality by performing SPSS on the data obtained as follows:
Table 5 Normality Test
|
One-Sample
Kolmogorov-Smirnov Test |
|||
|
|
Unstandardized Residuals |
||
|
N |
30 |
||
|
Normal
Parameters a, b |
Mean |
.0000000 |
|
|
Std.
Deviation |
2.11396603 |
||
|
Most
Extreme Differences |
Absolute |
.118 |
|
|
Positive |
,068 |
||
|
Negative |
-.118 |
||
|
Statistical
Tests |
.118 |
||
|
Asymp.
Sig. (2-tailed) c |
,200 d |
||
|
Monte
Carlo Sig. (2-tailed) e |
Sig. |
,343 |
|
|
99%
Confidence Interval |
Lower
Bound |
,331 |
|
|
Upper
Bound |
,356 |
||
|
a.
Test distribution is Normal. |
|||
|
b.
Calculated from data. |
|||
|
c.
Lilliefors Significance Correction. |
|||
|
d.
This is a lower bound of the true significance. |
|||
|
e.
Lilliefors' method is based on 10000 Monte Carlo samples with a starting seed
2000000. |
|||
source: processed
According to the amount of normality
data processing with the use of the formula, Kolmogorov-Smirnov
concluded that These results spelt out Significant from results obtained
amounting to 0.356 can say all independent and related variables leads >
0.05 then stated that the data is usually distributed.
Correlation
Test
The processing data obtained in the
table above stated that there is a significant correlation between the TikTok
content variable and Job Search Knowledge Level with facts from the Sig
Coefficient = 0.001 < 0.05 and the Correlation Coefficient of 0.845.
Table
6 Correlation Test
|
Correlations |
|||
|
|
Religiosity |
Aggressiveness |
|
|
Religiosity |
Pearson Correlation |
1 |
,845 ** |
|
Sig. (2-tailed) |
|
<.001 |
|
|
N |
286 |
286 |
|
|
Aggressiveness |
Pearson Correlation |
,845 ** |
1 |
|
Sig. (2-tailed) |
<.001 |
|
|
|
N |
286 |
286 |
|
|
**. Correlation is significant at the 0.01
level (2-tailed ). |
|||
source: processed
Based on the test table above, the
results show a significant correlation between the TikTok content variable and
the level of job search knowledge, as evidenced by the Sig coefficient =
0.001 < 0.05 and coefficient correlation of 0.845.
Linear
Regression Test
Simple
Regression analysis examines what influence causes Variable X, independent of
Variable Y, which has dependent properties. Linear regression test
results are obtained as follows:
Table 7 Simple Linear Regression test
|
Coefficients a |
||||||
|
Model |
Unstandardized
Coefficients |
Standardized
Coefficients |
t |
Sig. |
||
|
B |
Std. Error |
Beta |
||||
|
1 |
(Constant) |
1,521 |
,692 |
|
2,197 |
,029 |
|
TikTok Content |
,460 |
.017 |
,845 |
26,640 |
<.001 |
|
source: processed
Based on the table
above, equality Linear regression can formulated
as follows:
Knowledge = 1.521 +
0.460* TikTok Content
����������� So we get :
1.
If the overall variable
free is constant or 0, then knowledge own Coefficient amounting to 1,521
2. For every one-unit increase in the TikTok
content variable, knowledge increases by 0.460
3.
Personal T Test
������ With know is there happen significant influence The independent
variable The influence is very significant, based on data processing, the
explanation is expressed in the results of data processing as follows:
Table 8 Partial T Test
|
Personal Test Table Q |
||||||
|
Model |
Unstandardized Coefficients |
Standardized Coefficients |
t |
Sig. |
||
|
B |
Std. Error |
Beta |
||||
|
1 |
(Constant) |
1,521 |
,692 |
|
2,197 |
,029 |
|
TikTok Content |
,460 |
.017 |
,845 |
26,640 |
<.001 |
|
source: processed
Obtained from the results calculations, you can
conclude that there is a significant influence of TikTok content on the
level of job search knowledge among final year students at Satya Discourse
Christian University, as stated seen from sig coefficient = 0.001 < 0.05
Coefficient of Determination Test
Coefficient
Determination (R2 ) with objective To see the result of how
correctly the independent variable (X) describes the related variable (Y). When
coefficient determination approaches one, it states that independent variables
influence the dependent variable.
|
Table 9 Determination
Test |
||||
|
Model |
R |
R Square |
Adjusted R Square |
Std. Error of the Estimate |
|
1 |
,845 a |
,714 |
,713 |
1,487 |
|
source: processed |
||||
It can be concluded from the results
of processing the data above that the existence of independent variables used
in the research produced an influence of as much as 71.4%; this data confirmed
Mel. The r-square coefficient is 0.714. Study This show that, in particular,
the Effect of Exposure to TikTokmVina Muliana Content has a positive influence
on the Level of Searching Knowledge Work for Final Year Students at Satya
Wacana Christian University using a Tcalculated Value as many as 26,640 as well
The significance of 0.001 is an R square value of 0.714, indicating that the
influence of exposure to TikTok content (X) has an influence of 71% on
the variable level of job search knowledge in final year students at Satya
Wacana Christian University (Y). In comparison, there are also 29% that have
yet to be found; other variables influence it no researcher research on
research This.
Obtained by the results
of research conducted by researchers regarding the influence of exposure to
Vina Muliana's TikTok content on the level of job search knowledge among
final-year students at Satya Wacana Christian University, the following
conclusions can be drawn: H1 is accepted, seen from the results of the t-test
calculation which obtained a value of T = 26,640, which is meaning Tcount >
Ttable (26,640 > 1968) using Significant 0.001 < 0.05 then we get the
Effect of Exposure to @Vina Muliana's Tiktok Content on the Level of Job
Searching Knowledge of Final Year Students at Satya Wacana Christian
University. With R Square (R2) Variable results Influence Exposure Content TikTok
(X) Has influence amounting to 71% against Knowledge Level Variable Look
for Work (Y).
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