IMPLEMENTATION OF PUBLIC RELATIONS
MANAGEMENT IN INCREASING PARENT PARTICIPATION IN PRIMARY SCHOOLS
Ayun Hafifatul Mukarohmah1, Hj.
Siti Fatimah2
Raden Intan Lampung State
University
Email: [email protected]1, [email protected]2
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Abstract |
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Public
relations management in increasing the participation of student parents is
one way of fostering and developing harmonious relationships between schools
and school parents in establishing close relationships with school parents.
The role and activities of good internal and external relations determine the
success of an educational institution in achieving its mission and goals.
This research uses a qualitative approach to present, analyze, and interpret
to solve existing problems based on data. This qualitative method seeks to
understand and interpret the meaning of an event involving human behavior in
certain situations according to the researcher's perspective. The research
results show that public relations management wants to improve the
participation of the parents of students with the factors that influence it,
namely the type of age class and the parents' livelihood. The steps taken to
increase the participation of the parents of students are the first planning
stage, which is how the school prepares the school activity program. The
second stage is the implementation, which must be done by establishing good
communication. The third stage, namely evaluation, aims to increase guardian
participation. Keywords: Public Relations Management; Guardian Participation; Elementary School. |
Development knowledge is primarily determined by
development in this world of education, which has a very strategic role in
determining the direction of forward and backward quality education (Sayuti, 2022). As is known from year to year, one problem always
faced in the world of education is still low-quality education (Usman, 2014). So from that, education was held in place for repair
and improved quality education towards being taller (Wibowo & Subhan,
2020).
A school or madrasa is an organization with some
helpful power to deliver students/or participants toward the objectives or
ambitions they are expected to achieve (Rusmini et al., 2023).
Every institution or agency anywhere, including
institutions of education, owns and implements procession activity public
relations (Rais, 2019). Activities performed to give information and
information in frame create A clear understanding to the audience regarding
functions and tasks carried out by public relations management Alone (Irmawan &
Roesminingsih, nd). However, until now, there are still practitioners of
public relations management from educational institutions operating tasks late
due to hindering various problems in performance. For one, that is the minimum
role of public relations management alone in maximizing duties and authority.
In an attempt to intertwine good communication between
parents and school. Need to do management connection school with the community
(public relations) with Good. Public relations management must be understood as
suite-related management with an activity intertwined with the connection
between the institution of education and the community (parents and students)
to support the learning process of teaching at the institution of education (Werdiningsih, 2020).
The primary public relations objective of a publicist
is to get a positive image from the target public, apart from creating, it also
maintains and improves the image so that it doesn't decrease or become harmful
in matter Public relations management is things that must be done for the image
institution Can Keep going awake and constantly intertwine connection Good
institution with public the target (Gista, 2023).
School connections with the public are formed from a
connection between party schools and the community (Rahmat, 2021). The connection between schools and the public covers
the connection between schools and others, schools and the government, and
schools and society in general (Rahmat, 2021).
Methods used in research This method is qualitative in
nature and descriptive. It is a research effort presenting, analyzing, and
interpreting data to solve existing problems based on data. Qualitative method
This tries to understand and interpret the meaning of something incident
interaction Act in-demand man in a situation-specific according to the
perspective of the researcher Alone. Qualitative study aims to understand the
object under study in a direct way. Research methods are naturally descriptive
and tend to use analysis.
Qualitative research is a research and understanding
process based on a methodology that investigates a social phenomenon and human
problem. In this approach, the researcher creates a complex picture, examines
words, reports detailed views of respondents, and conducts studies in natural
situations.
According to Jane Richie, qualitative research is an
effort to present the social world, and its perspective on the world, in terms
of concepts, behavior, perceptions and issues about the humans being studied.
In research, the qualitative instrument is the
researcher's work setting research focus, choosing an informant as a data
source, conducting data collection, assessing data quality, data analysis,
interpreting data, and creating a conclusion based on his findings. Primary
data sources, such as interviews, results observations, and documents written
on the research object, and secondary data such as books, archives, or
document-related officials, were used in the discussion study.
a. Public
Relations Management
According
to George R Terry, quoted by Mulyono, management is a typical process that
consists of actions: planning, organizing, actuating,
controlling, and also evaluation carried out To determine as well as reach
targets that have been set through utilization source Power people and other
resources (Titi, 2022).
According
to Sapre, quoted by Husaini Usman, management is a series of directed
activities For the use of source Power organizations in a way that effective
and efficient frame reaches the organization (Azmi, 2022).
Management
is a continuous process that charges abilities and skills owned explicitly by
someone to do something activity. An individual or other people will coordinate
and use all sources to achieve an organization's objectives in a productive,
effective, and efficient way (Ismawanti, 2021).
According
to Ruslan, public relations management is an internal process that handles
planning, organizing, communicating, and proper coordination of serious and
rational in an effort to achieve objectives together from an organization or
the institution he represents (Alifiah & Roesminingsih, 2018).
According
to Wahjosumidjo, public relations management is a
development process connecting institutional education with purposeful society,
Possible parents and area residents participate in active and meaningful
activity education at school. Public relations management is reciprocal two-way
communication between the organization and the public within a support function
and purpose management with increased coaching cooperation and fulfillment of
mutual interests (Sanjaya, 2019).
b. Objectives
of Public Relations Management
By
general connection to school and community, the desired goal is to enhance the
quality of education. As for some objectives of public relations management,
among others, as follows:
a.
In order to improve quality learning and
growth, participants are educated.
b.
Play a role in understanding the needs of
society at the same time, pressure moment now.
c.
It helps develop school programs that are
more advanced and beyond grounded in order to be felt directly by the community
as user service education.
c. Public
Relations Management Function
Related
to the function of public relations management, Nasution Zulkarnain formulated
the functions of public relations management as follows:
a.
As an internal mediator, convey
communication in a way directly (via media) to leader institutions and the
internal public (teachers, employees, and students)
b.
Support and support related activities
with published educational institutions.
c.
Create a positive image for his
educational institution.
From
the definition above, public relations management functions as an internal
media bridge between schools and society in the future school as an institution
of social services organized and owned by the community.
d. The
Role of Public Relations Management
A number
of roles in public relations management, among others, as follows:
a.
We are building harmonious connections to
the internal public as well as external.
b.
Building two-way communication to the
public by spreading messages.
c.
Share policies that have been determined.
The
role of public relations management is to deliver all information about the
organization to the public or track communication, understanding, acceptance,
and cooperation between educational units and society (parents).
Dr.
Made Speech states that participation is involvement with someone or some
insider activity. He has mental and emotional involvement as well as a physique
in using all the abilities he has (takes the initiative) in everything that is
done and supports achievement goals and responsibilities answers on all
engagement. So participation involvement starts from physical, mental, and
emotional levels to support the achievement of school institution objectives.
The
student's guardian is a group inhabitant of the governmental Indonesian state
with attention and role in the field of education (Astawa, 2017). The
student's guardian is a group of people who interact in a continuous way so
that there is a patterned and organized social relationship.
According
to Cohen and Uphoff, as quoted by Siti Irene Astuti Dwiningrum, participation
is differentiated into four categories:
a.
Participation in making decisions.
Participation in inner teacher decision-making. This is especially related to
determining alternatives with parents and agreeing on various ideas and
interests.
b.
Participation in implementation.
Participation in inner teacher program implementation is advanced from plans
that had been agreed upon before to achieve the objective.
c.
Participation in taking benefits.
Participation This is neither free from quality nor quantity from results
implementation of the program is possibly achieved
d.
Participation in evaluation. Participation
in inner teacher evaluation This is related to program implementation problems.
It is essential to know if the implementation of the program has been in
accordance with the established plan or if there is deviation.
Participation
objectives for the student's parents are:
a.
Introducing the Importance of school for
students Guardian
b.
Get moral support and assistance as well
as financial requirements for school
c.
Give information to parents about the
content and implementation of school programs
d.
Enrich and expand school programs in
accordance with the development and needs of student Guardians.
e.
Develop more tight cooperation between
family and school in educating children.
According
to Rodliyah, influencing factors participation of the student's parents are:
a.
Gender
Participation
provided by a man will be different from that provided by a woman. This matter
is caused because the system coating social formation in the students' parents
differentiates positions and degrees between men and women, giving rise to
differences in rights and obligations.
b.
Age
The
size level of income will give opportunities for a role that is bigger for
parents as well. Income level: This influences the ability of parents to
participate in funding schools and investing in the school's progress.
c.
Livelihood
The
type of work someone will determine the level of income and influence time,
free someone who can use for participation, for example, attending meetings
held by the school to talk about school program plans to start from short
period, medium until long period. Apart from that, it also influences the
ability of guardians of students, especially parents, to bear the cost of
education for children.
Activity
connection public with school can be interpreted as a Suite activity
organization or partner Work in the frame makes the education and teaching
process successful targets, as appropriate to society's needs and ultimately
can increase public participation, especially parents or parents at school
activities for building the school's image. Steps to enhance parent
participation have three stages: planning, implementation, and evaluation.
a.
Stage planning
Stage
public relations planning is carried out in a systematic way by the party
school before the activity is held. Planning is defined as a selection process
that connects knowledge, facts, imagination, and assumptions about the future
to visualize and formulate desired results for necessary activities. A planning
process should be done to support the results of implementing maximum school
activity; planning is also necessary as initial capital public relations
activities become more directed.
b.
Stage implementation
Stage
implementation to various possible activities carried out by the school to
increase participation of guardians of students in school programs who must do
a number of activities like communication to student Guardian.
c.
Stage evaluation
Stage
evaluation activities that have an objective for evaluating the level of
achievement objective. Evaluation results can be used as one of the
considerations in making decisions. Stage evaluation has the objective of
increasing the participation of student guardians.
Management is a continuous process that charges
abilities and skills specifically owned by someone to do something activity in
an individual or with other people with coordination and use of all sources to
achieve an objective organization in a productive, effective, and efficient
way. Public relations management is planning something business activity to
establish and build understanding between an organization and support the
public through communications and other means to achieve expedition and agreement.
The goals, functions, and roles of public relations management are to increase
quality learning, as a mediator in conveying communication in a direct way, and
build connections with the internal and external public.
Public relations management in
increasing the participation of student parents is one way of fostering and
developing harmonious relationships between schools and school parents in
establishing close relationships with school parents. The role and activities
of good internal and external relations determine the success of an educational
institution in achieving its mission and goals.
In the implementation of public relations, management
must exist participation from parents; participation is involvement in someone
in a situation, Good mental and physical thoughts, or the emotions and feelings
that drive it to give a donation business to achieve goals that have been
determined and followed by a responsible answer to activity achiever
objectives. The purpose is participation of parents, namely to develop more
cooperation between family and school to educate children. Required steps applied
to increase parents' participation, namely with three first stage planning,
how? School prepares school programs/activities. Stage two is mandatory
implementation, which is done by intertwining good communication. The third
stage is purposeful evaluation for enhanced participation of student Guardians.
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