Volume 3 Number 6 June 2024 E-ISSN:
2963-2900 | P-ISSN: 2964-9048 https://jmi.rivierapublishing.id/index.php/rp
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Study of The Comfort of Glamping Tourism Supporting Facilities� in The Ciwidey Tourism Area, Bandung Regency, West Java
Affra Siti Nabila1, Yumna Alifa2
Magister
Perencanaan Kepariwisataan1,2
Sekolah
Arsitektur, Perencanaan dan Pengembangan Kebijakan,
Institut Teknologi Bandung1,2
Email: [email protected]
Abstract
Camping is one of the activities that interact directly with
nature; besides that, camping can build intimacy with the people around us.
Camping with comfortable facilities, commonly called Glamour Camping or
abbreviated by the term Glamping, is a luxury camping that is a favourite of the world community, including Indonesia.
Bandung Regency, especially Ciwidey, has a lot of
natural potentials, one of which is Camping Site pine trees, lakes, tea and coffee plantations. Various activities that can be
done in the Ciwidey Tourism Area include camping,
outbound, water sports, and sightseeing. However, there are not many studies
that specifically explore the comfort aspects of tourist support facilities,
especially for the Glamping Tourism typology. The purpose of this study is to
determine and identify the comfort aspects of Glamping Tourism supporting
facilities in the Ciwidey Tourism Area, Bandung
Regency, West Java. The method used in this research is a descriptive method
with a qualitative approach involving 2 (two) variables, namely the actual
condition of tourism and comfort & cleanliness. Data collection techniques
were carried out through field observation, documentation studies, and
questionnaires. The data collected was then analyzed descriptively and also used SWOT analysis with supporting data from the
results of the tourist questionnaire. The results of the analysis of this study
concluded that - Tourist responses to glamping tourism facilities in terms of
physical conditions show that the available facilities are quite good, but
there is still a need for a development strategy for glamping tourism
facilities in the wider tourist area by maintaining facilities and maintaining
glamping tourism facilities in terms of quality and quantity, collaborating with
many parties, following the development of tourism trends.
Keywords:
Tourism
Studies, Tourism Facilities, Glamping Tourism, Comfort, Ciwidey
INTRODUCTION
The Covid-19 pandemic has tended
to change the tourism and hospitality industry, especially leisure travel. To
attract and motivate tourists, hotels, tour operators, and stakeholders in the
industry must tailor services to meet their needs and prioritize the health and
well-being of tourists. Tourism in Indonesia today has grown and developed over time.
Human life is all curious about everything, including tourism and situations
that occur in various fields, with aspects of life and the environment. Glamping
is one of the new innovations carried out by tourism business people, one of
which is camping services in the splendour of facilities presented to pamper
tourists.
Glamping
(Glamorous Camping) is a camping tour that presents lodging in a luxurious style
equivalent to a five-star hotel but still gives a natural impression. Glamping
is intended for families and groups who want to experience camping tours, but
all facilities are available. Glamping provides several facilities,
including lodging tents, places to eat, play areas, nature tracks, restaurants,
and laundry. Activities that can be done for Glamping participants
include nature tracking, cycling, riding a boat, and burning. Camping
or camping is one activity that interacts directly with nature. Besides,
camping can build familiarity with people around us. Camping with
comfortable facilities, commonly called Glamour Camping or abbreviated
as Glamping, is luxury camping that is a favourite of the world community,
including Indonesia. Bandung Regency, especially Ciwidey, has many natural
potentials, one of which is the Camping Site of pine trees, lakes, tea
and coffee plantations. Various activities that can be done in the Ciwidey
Tourism Area include camping, outbound, water sports, and sightseeing.
This study
discusses the Ciwidey Tourism Area in Bandung Regency because the tourist area
has a new tourism trend, namely glamping tourism. This study focuses on
comfort studies, which discuss the comfort of tourists in glamping
tourism activities. The purpose of this study is to determine the comfort
factor of tourists in glamping tourism activities that can be used as
guidelines and materials for better facility planning.
RESEARCH METHODS
This research
took place in Ciwidey Tourism Area, Bandung Regency, West Java, specifically Glamping
tourist attractions, using qualitative descriptive research methods
supported by tourist questionnaires. Data collection is carried out by
conducting field observations, documentation, and literature studies, as well
as distributing questionnaires as supporting data. The number of respondents to
external sources of visitors in this study was 100 people. The primary data
obtained are from field observations, documentation and questionnaires in the
form of information from both managers and tourists related to glamping tourism
in the Ciwidey Tourism Area, Bandung Regency. Secondary data is obtained from
literature studies both through literature and online media in the form of
theory, research results and online data. Based on the data obtained, the study
continued by classifying and analyzing data to determine internal and external
factors as the basis for compiling strengths, weaknesses, opportunities or threats
into the IFAS and EFAS matrices. Data analysis uses the SWOT method to find
alternative strategies for developing tourist facilities through maintaining
comfort and cleanliness that are most likely to be applied to glamping tourism
in the Ciwidey Tourism Area, Bandung Regency, West Java.
RESULTS AND DISCUSSION
A. Overview of Research Location
According to
(Nathalia, 208), a resort is a type of accommodation in a resting area that
uses part or all of the building to provide lodging services, eating and
drinking, and other complementary facilities and services for the public that
can support and facilitate the resting activities of guests who aim to travel /
recreation in the area. Circulation describes a pattern of movement of both
vehicles and humans around the site or field that can affect the movement or
activities around it. Mass as a site element that can be composed of mass in
the form of buildings and vegetation both individually and in groups becomes an
element forming outdoor space. Ciwidey Glamping area is a resort area that has
become a new tourist destination that is destination for local and foreign
tourists. This glamping area began to open in July 2016. The beginning of the
formation of this area is due to the potential for tea gardens and beautiful
hills to be presented to visitors. The Ciwidey area is also famous as a tourist
destination for residents of West Java and its surroundings because there are
several attractions, such as lake touring outbound games such as ATVs, paintball,
and flying fox. In addition, the Ciwidey tourist area is also famous for its
camping site, which is often used for intimate night events.
B. Overview of the Actual
Conditions of Glamping Tourism in Ciwidey Tourism Area
1. Road Access to Glamping Tourism
Figure 1.
Bridge to Glamping area
(Source:
Personal)
2. Tent Conditions in Glamping
Tourism Area
Figure 2.
Glamping Area
(Source:
Personal)
3. Toilet Conditions in Glamping
Tourism Area
Figure 3.
Toilets in Glamping Area
(Source: Personal
)
4. Parking Lot in Glamping Tourism
Area
Figure 4.
Parking Areas in Glamping Area
(Source:
Personal)
5. Places of Worship in Glamping
Tourism Area
Figure 5.
Musholla in Glamping Area
(Source:
Personal)
6. Access to Electricity in Glamping
Tourism Area
Figure 6.
Electricity Access in Glamping Area
(Source:
Personal)
7. Information Center in Glamping
Tourism Area
Figure 7.
Electricity Access in Glamping Area
(Source:
Personal)
8. Sign Board in Glamping Tourism
Area
Figure 8.
Signage in the Glamping Area
(Source:
Personal)
9. Clean Water Channels in
Glamping Tourism Area
Figure 9.
Clean Water Channels in Glamping Area
(Source:
Personal)
10. Lighting Conditions in
Glamping Tourism Area
Figure 10. Lighting
Conditions in the Glamping Area
(Source:
Personal)
11. Shopping Facilities in
Glamping Tourism Area
Figure 11.
Shopping Facilities in Glamping Area
(Source:
Personal)
12. Culinary Facilities in
Glamping Tourism Area
Figure 12. Culinary
Facilities in Glamping Area
(Source:
Personal)
13. Health Facilities in Glamping
Tourism Area
Figure 13.
Health Facilities in Glamping Area
(Source:
Kusumaningrum, 2022 )
C. Comfort and Cleanliness of
Glamping Tourism Facilities
The following is a recapitulation
of data about tourist comfort in Ciwidey Glamping Tourism:
|
No |
Description
of Comfort |
Total
Respondents |
SS |
S |
N |
TS |
STS |
|
1 |
Road Access to Glamping Tourism |
100 |
1 |
2 |
2 |
95 |
0 |
|
2 |
Tent Condition |
100 |
34 |
38 |
1 |
15 |
12 |
|
3 |
Toilet Conditions |
100 |
41 |
38 |
11 |
6 |
4 |
|
4 |
Parking Conditions |
100 |
37 |
45 |
9 |
6 |
3 |
|
5 |
Conditions of Places of Worship |
100 |
45 |
29 |
19 |
3 |
4 |
|
6 |
Electricity Access |
100 |
38 |
45 |
16 |
1 |
0 |
|
7 |
Resource Center |
100 |
33 |
46 |
14 |
5 |
2 |
|
8 |
Signboard |
100 |
48 |
39 |
12 |
1 |
0 |
|
9 |
Clean waterways |
100 |
36 |
42 |
16 |
3 |
3 |
|
10 |
Lighting Conditions |
100 |
6 |
12 |
5 |
53 |
24 |
|
11 |
Shopping Facilities |
100 |
5 |
2 |
2 |
44 |
47 |
|
12 |
Culinary Center Facilities |
100 |
3 |
6 |
9 |
42 |
40 |
|
13 |
Health Facilities |
100 |
2 |
3 |
5 |
48 |
42 |
Source: Processed by Researchers
(2024)
The opinion
of tourists when making choices and decisions is determined by the attributes
inherent in the product concerned. This study uses the Likert scale to
determine the perspective of travellers, namely strongly agree, agree,
mediocre, disagree, and strongly disagree. This study uses five attributes,
with each attribute consisting of three to five levels/attribute levels. The
five attributes include service attributes, promotion attributes, glamping
facility attributes, food and beverage attributes, and area attributes. From
the results of the questionnaire that has been distributed to 100 respondents
who are tourists who carry out glamping activities in the Ciwidey Tourism Area,
it can be concluded that from 13 aspects of tourist comfort, there are 8
(eight) aspects that the majority are approved by tourists related to the
comfort of glamping tourism, namely the condition of tents, toilet conditions,
parking lots, places of worship, electricity access, information centres,
signboards,� and clean waterways. On the
contrary, there are 5 (five) aspects that the majority choose are uncomfortable
related to facilities, namely road access to glamping tourism, lighting
conditions, shopping facilities, culinary centre facilities, and health
facilities.
D. SWOT Analysis
The following is a SWOT analysis
of Tourism Comfort in Ciwidey Glamping Tourism:
|
Strength -
Glamping facilities in the Ciwidey tourist area have been well
conceptualized, as seen from tourism-supporting facilities such as luxury
tents. -
Glamping managers have provided self-contained driveway access,
demonstrating the ability to manage infrastructure on their own without
having to depend on other parties. -
Presenting a comfortable and unique glamping concept suitable
for all people and ages |
Weakness -
Lighting conditions in glamping areas that are still lacking/dim -
The distance from the glamping area to the food centre is quite
far -
The distance from the glamping area to the health facilities is
quite far -
The distance from the glamping area to the shopping facilities
is quite far -
Not
improving or not contributing to the improvement of public facilities such as
public roads and access to surrounding lighting can create dissatisfaction in
the surrounding community, which can threaten good relations between widely
glamping tourism and local
communities and reduce support from the community. |
|
Opportunities -
Glamping areas can get further
support in the form of incentives or other assistance to improve the
facilities or services offered by establishing good relationships with
village governments and related agencies. -
The presence of tourism travel associations can help promote
glamping services to prospective tourists. -
There are opportunities to strengthen glamping services and
facilities widely with related institutions and agencies to improve other
facilities and institutions to support the development of MSMEs, including
the provision of training or other assistance. |
Threats -
The rapid changes in the media and tourism industry can also
cause glamping tourism to continue to follow the necessary trends and
adaptations, otherwise it will be left behind. -
Lifestyle changes and bad weather can also be a threat to the
number of visitors, because it can reduce the attractiveness and comfort of
visiting Ciwidey glamping tourism. -
Competition from other tourist attractions and ease of
transportation can be a threat to wide glamping tourism because it can reduce
the number of visitors who choose widely glamping tourism as the main tourist
destination. -
Not improving or not contributing to the improvement of public
facilities, such as surrounding public roads, can create discontent in the
surrounding community, which can threaten good relations between Ciwidey,
glamping tourism and local communities and reduce support from the community. |
Source: Processed by Researchers
(2024)
E. Strategy for developing
glamping tourism facilities to support the comfort of tourists
From the
results of the SWOT analysis that has been described, here are some strategies
for developing glamping tourism facilities to facilitate and improve the
comfort of tourists who carry out glamping tourism activities:
1. Improve
lighting facilities that are useful both for tourists and the community around
glamping tourism in the Ciwidey tourist area.
2.
Improve the necessary shopping facilities around glamping tourism
in the Ciwidey tourist area.
3. Improving
culinary centre facilities around glamping tourism in the Ciwidey tourist area
4. Creating
health facilities such as health clinics needed around glamping tourism in the
Ciwidey tourist area
CONCLUSION
From the
results of research on the comfort of glamping tourism facilities in the
Ciwidey Tourism Area, Bandung Regency, West Java, it can be concluded that
Tourist responses to glamping tourism facilities in terms of physical
conditions show that
the available facilities are quite good and can satisfy tourists in visiting
glamping tours in Ciwidey Based on the answers given by tourists
from 13 aspects of facility comfort,� The majority
answered in agreement and strongly agreed, it can be concluded that the
perception of tourists is well seen from the factor of interest in tourist
visits gives positive results to glamping tourist destinations in the Ciwidey
Tourism Area, but tourists also agree that they will choose
uncomfortable related to facilities, namely road access to glamping tourism,
lighting conditions, shopping facilities, culinary centre facilities, and
health facilities. In
addition, the strategy of developing glamping tourism facilities in the Ciwidey
tourist area by maintaining facilities and maintaining glamping tourism
facilities in terms of quality and quantity, collaborating with many parties,
following the development of trends to increase competition, increasing safety and
hygiene factors and urging tourists to comply with applicable regulations.
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