DEVELOPMENT IN SETU BABAKAN TOURISM VILLAGE AS A BETAWI ICON IN MODERN
TIMES
Graha Prasetya
Mahardika1, Elang Kusumo2
University Pelita Harapan
Email:
[email protected]1, [email protected]2
|
Abstract |
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This study aims to explore the potential possessed
by Setu Babakan Tourism Village in maintaining and developing Betawi Cultural
identity in the modern era. Setu Babakan Village is known as one of the
leading cultural tourism destinations in Jakarta, which promotes art, music,
dance, culinary, and typical Betawi traditions. In the context of
globalization and technological development, this study aims to analyze how
Setu Babakan Village utilizes its cultural potential to maintain its status
as an icon of Betawi Culture. We discussed the efforts of local communities
and government support, as well as the challenges faced in safeguarding
cultural heritage and promoting it to present and future generations. This
research provides insight into the importance of preserving local culture
amid the ongoing flow of modernization and globalization. The foundation of
this research concept uses the A5 concept (Attractions, Accessibility,
Accommodation, Activities, Amenities). The method used in this study is
qualitative descriptive. Techniques for determining informants use purposive
techniques in data collection using interviews, observation, and
documentation techniques. The results of the study show that the development
of tourism in Setu Babakan Tourism Village is optimal. However, there are
still things that can be improved from each of these components. Keywords: Setu Babakan Tourism Village,
Betawi Culture, Cultural Tourism, Cultural Preservation. |
Setu Babakan Tourism Village,
located in the Jagakarsa area, South Jakarta, has long been recognized as one
of the prominent cultural tourism destinations in the Indonesian capital. With
a diversity of arts, music, dance, culinary delights, and typical Betawi
traditions, Setu Babakan Village is a window for visitors from within and
outside the country to get to know and experience the richness of authentic
Betawi culture. (Wandra, 2023). Although this cultural heritage has played an essential role in
maintaining Betawi identity, modern developments bring their challenges (Pratomo et al., 2017). Globalization, urbanization,
and technological developments have influenced local culture throughout the
world, including in Jakarta (Jadidah et al., 2023). Most traditional cultural
locations face intense pressure to adapt to modern trends and the needs of
today's tourists (Rannu et al., 2023).
In this case, scientific literature has widely discussed the importance of
preserving local culture and efforts to make cultural tourism destinations a
means of maintaining unique cultural identities in the modern era. A number of
studies have discussed the challenges and opportunities local communities face
in safeguarding their cultural heritage, as well as how these efforts can
impact cultural tourism and local identity (Irman, 2023).
Technological progress and development created the internet side with humans, even when this becomes a primary need to access various information (Wahyudi &
Sukmasari, 2018). This can be seen in the increasing use of digital media, especially social media such as
WhatsApp, Instagram, Traveloka, Agoda, websites, and other internet media. Data on internet users in Indonesia reached 213 million in January 2023, and the number increased
from the previous year to 205 million in January 2022. This means approximately 7 % of the Indonesian population
uses the internet.
In the book Potential and Opportunities Investment in
the Tourism Sector, Concept A5 (Attractions, Accessibility, Accommodation, Activities,
Amenities), These parts are a complementary unit to meet expectations and
provide experiences to tourists.
Source: Book Potential and Opportunities Investment in
the Tourism Sector (Ariwibowo,
2018).
In
the context of Setu Babakan, research will focus on concepts To
analyze the strengths and weaknesses of the destination. This will maintain and
improve power pull. Attractions can seen from existing attractions, unique
culture like show art Betawi, traditional dance, Betawi specialties, and
cultural festivals, which are some of the strengths of Setu Babakan (Amanda, 2016).
Experience culture offered by Setu Babakan can become a Power pull main for
visitors who are looking for a different experience (Marietta et al., 2016).
Accessibility is seen as easy access from various areas of Jakarta, especially
blessing access to good paths and existing transportation in general. However,
challenges to accessibility like congestion And crossings need to be noticed to
ensure visitors can reach the location fluently. Then, the availability of
various accommodations around Setu Babakan provides flexibility for visitors to
choose the appropriate one for their needs, from hotels to lodging. This is
significant power for a destination. Furthermore, activities like cycling
around the village, playing with boats on the lake, and shopping for locally
handmade crafts add a diverse experience for visitors. Then, amenities are
available, like restaurants with dishes typical of Betawi, shop souvenirs, and
rest areas, which are essential in ensuring comfort for visitors.
To explore more deeply the potential of Setu Babakan as
an icon of Betawi culture in modern times, this research will use a qualitative
approach
(Hakim et al., 2022). Interview methods, field observations, and SWOT
analysis (Strengths, Weaknesses, Opportunities, Threats) will be used to
understand better the strengths, weaknesses, opportunities, and threats faced
by this destination in developing a Betawi cultural image that is relevant in
the modern era. A SWOT
analysis will help in formulating more effective development strategies. At the
same time, a qualitative approach will allow us to gain in-depth insights from
local communities, visitors, and local stakeholders (Sunarni, 2023). All of this will support efforts to maintain and
increase the potential of the Setu Babakan Tourism Village as a relevant
cultural destination in the modern era (Widaningsih et al., 2019).
Research
previously by (Pehulisya & Nugroho, 2020) with the
title "Existence Setu Babakan Village as an Attraction Tour Betawi
Culture, South Jakarta" explains that the lack of promotions carried out
will the existence of a Betawi cultural village Jakarta residents. In the
research by (Afina et al., 2022) titled
"Tourism Village Marketing Strategy Based Information and
Technology," the results of the AISAS theory explain significant changes
in pattern behavior consumers since the presence of technology communication.
This research will use a
qualitative approach to understand in-depth visitor experiences, local
community perceptions, and the factors that influence the development of Setu
Babakan as a cultural destination. This approach allows researchers to explore
individuals' views, beliefs, and experiences related to these destinations.
The plan will be made with stages of primary data
collection with method interviews with various parties, including visitors,
community, stakeholders' interests, and workers' industry tourists. The
interview will focus on experiences and views related to A5 (Attractions,
Accessibility, Accommodation, Activities, Amenities), as well as the perception
of Betawi culture and the development of Setu Babakan. The next is secondary
data collection, collecting documents related to Setu Babakan, such as planning
travel, documents promotions, reports visits, and publications previously.
Documents This will give context to history and development destination. Furthermore,
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is to
analyze the collected data. This will help evaluate internal factors (strengths
and weaknesses) as well as external factors (opportunities and threats)
influencing the development of Setu Babakan.
A. General
description
The Betawi Cultural Village (PBB) is the embryo of the
Betawi Cultural Center, a place where natural beauty and Betawi traditions,
which include Betawi religion, culture, and arts, are
developed. In 2000, Governor DKI Jakarta Province issued Governor's Decree No.
92 of 2000 concerning Structuring the Environment of Village Betawi Culture in
the Village Srengseng Sawah District Jagakarsa, South Jakarta. Based on the
decree, they Finally started building PBB embryos on September 15, 2000. On
January 20, 2001, it was legalized by the governor of DKI Jakarta, sir
Sutiyoso, For the development of Village Betawi culture and wanted to be made
Not just For the tour but also for the preservation of Betawi culture and the
arrangement of Betawi culture. It was on March 10 , 2005, that he was born
Regional Regulation No. 3 years. 2005 about Determination Village Betawi
Culture in the Village Srengseng Sawah District Jagakarsa, South Jakarta.
B. Development
Setu Babakan Tourism
After
doing observations related to The 5A aspects (Amenities, Accessibility,
Attractions, Accommodation, and Activities) in Setu Babakan are steps necessary
for analyzing the potency development destination tour (Romdonih, 2019).
Following are a number of possible strengths and weaknesses related to each
aspect:
1. Amenities:
Strengths��� : Setu Babakan has unique amenities like
show art Betawi, traditional crafts hands, and restaurants with food typical
Betawi. Existence toilet facilities, premises parking, and rest areas can
increase the comfort of visitors.
Weakness��� : Requires enhancement of infrastructure
amenities to increase comfort for visitors. For example, repairing public
toilets or facilities and also adding photo spots to help publication of
existing activities If activity is in the Setu Babakan area:
2. Accessibility:
Strength����� : Setu Babakan is easily accessed from
various areas of Jakarta. Access to the road is good, and there is general
transportation, such as buses and online transportation, that can be done to
help visitors get to the location.
Weakness��� : Congestion Then can cross Jakarta and
become a constraint for accessibility. Possible required repair in management
Then cross or alternative transportation. The addition of indicator signs and
directions from various directions is also possible to help travelers recognize
the area from various corners.
3. Attractions:
Strengths�������� : Setu Babakan offers attractions of
unique cultures, such as show puppet leather, Betawi dance, and cultural
festivals. This can interest visitors who are looking for an experience
culture.
Weakness�������� : Variation attractions Can expanded to
interest various types of visitors. The development of diverse attractions can
increase Power pull destinations. You can also do it at show time reproduced to
see from which day lots of travelers visit. This can also be done to help
promote through digital media so that tourists visiting can know about
timetables and existing attractions.
4. Accommodation:
Strengths�������� : Yes, various choice accommodations
around Setu Babakan, including hotels, guesthouses, and house stay. It gives
visitors diverse options.
Weaknesses����� : Several accommodations may need to be
updated or enhanced in terms of quality service to fulfill the expectations of
visitors. Existing accommodation, the distance is also possible. Enough Far
from area tour, remember the setu area rounds are also available for other
tours, namely doubtful. However, there needs to be more accommodation
available.
5. Activities:
Strengths������ : Activity like driving a boat on the
lake, cycling, or shopping craft hand locals can give diverse experiences.
Weakness����� : Necessary thought is more about how to
develop interesting activities for various types of visitors, including
families, couples, and solo travelers.
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